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It’s a Whole New World At Indigo Kitchener + A $150 Giveaway

If there’s one place that is heaven on earth… it’s an Indigo store.

I could easily spend all day there getting lost in a book, perusing the beautiful housewares and home decor, trying out the latest and greatest in tech, taking in the delightful scents from candles, aromatherapy and luxurious body care products, oohing and awing over the cutest baby toys… all while sipping a hot latte from Starbucks. Heavenly!

New Kitchener Indigo Store Interior

So when I heard there was a brand new Indigo store opening at 225 Fairway Road South in Kitchener, I got really excited! Having spent my fair share of time at the Gateway and King St. locations, I couldn’t wait to see what the new location had in store!

And let me tell you… It’s everything I dreamed it would be, and more!

The warm and modern aesthetic is brought to life within each of the beautifully styled and defined sections; all filled with books, exclusive in-house lifestyle products, and the best must-have specialty brands.

Indigo Kitchener Cookbook and Kitchenware Section Indigo Kitchener Cookbook and Kitchenware Section

It should come as no surprise to any of my readers that my favourite section in the store is the cookbook section! Filled with national-bestsellers, like Yum & Yummer, and Taste Canada Award winners, like Oh She Glows and Hot Thai Kitchen, you’ll be sure to find a cookbook to satisfy your inner chef. Not to mention, the lovely array of tabletop & dining products, from marble + wood cutting boards and pretty little ramekins to items from Le Creuset and Kate Spade, there’s plenty to feast your eyes upon!

The IndigoKids Section at the new Kitchener Indigo The IndigoKids Section at the new Kitchener Indigo

For those with kids, the fresh new IndigoKids will inspire creativity and imagination! Featuring an extensive collection of kids books, educational games and puzzles, and the trendiest must-have toys, your little-readers have lots to choose from. Here’s a little secret of mine… the baby section at Indigo is a gold-mine for baby shower gifts!! From clothing and swaddles to toys and parenting books you can find a variety of safe, stylish and unique baby products for the little ones in your life! Trust me, I always get asked where I find such cute stuff!

A Room For Her Accessories Section at Kitchener Indigo Lifestyle and Personal Care Products at Kitchener Indigo

Indigo might not be the first place you think of when it comes to the latest fashions, but let me assure you, they carry some of the best-of-the-best brands when it comes to bags, scarves, reading socks, jewellery and other fashion accessories! Quite honestly, I’ve been lusting over this vegan tote bag by Matt & Nat for years now. If you’re a fashionista, or want to learn more about fashion, this section also features a variety of books to pique your interest!

Home Decor Section at Indigo Kitchener

Now, if you find yourself in the home décor section at Indigo, watch out! You’re going to want to buy everything! They do such a lovely job at curating the most stylish and functional décor for your home. They make it so easy for you to cozy up with a good book under a plush blanket with a chic pillow or two… or three!

The Tech and Games Section at the New Kitchener Indigo Store

Whether you’re a tech enthusiast or a board game buff, the tech and games sections at Indigo don’t disappoint! I was actually surprised to find my all-time favourite card game in-stock at the new Kitchener location, Cards Against Humanity, along with other popular games like What Do You Meme? and Cranium.

Heather's Pick Table at Indigo Kitchener Bookstore Feature Book Walls at Kitchener Indigo

Lastly, as you’d expect from Canada’s largest bookstore, their selection of books is out of this world! Whether you shop in-store or online, you’ll surely find what you’re looking for! Personally, whenever I find myself in an Indigo store, I lean on the advice of their knowledgeable associates or their feature book walls to tell me what’s “hot” right now. Their dedicated sections and signage clearly indicate their Staff Picks, Best for Book Clubs, and Heather’s Picks, so you know you’re in good hands!

Indigo Kitchener Grand Opening August 25

With all that said, I really hope you take the time to pop into the new Indigo Kitchener this weekend to #ExperienceIndigo and participate in their Grand Opening Event! There’s lots happening, including; gift card giveaways, kids story time, a dance party, treat tasting and more! Speaking of gift card giveaways… I’ve got a little one of my own at the end of this post, so don’t forget to check it out!

// Indigo Kitchener Grand Opening Event Schedule \\

To celebrate Indigo Kitchener’s grand opening, the first 100 people in line on Saturday, August 25 at 9:30 a.m. will receive a free $10 Indigo gift card. Plum© members will receive 10x the Plum© points when spending $30 or more in-store!* Plus, customers will enjoy the following family-friendly FREE events and activities, while supplies last**:

9:30 a.m. – 4 p.m. – Strike a post at the Indigo photobooth while a DJ plays great tunes!
10:30 a.m. – IndigoKids Storytime and visit with Captain Underpants
11:30 a.m.  – Show your Plum© rewards card for a sweet treat
1:30 p.m. – Silent Dance Party for kids of all ages
2:30 p.m. – Klutz STAR WARS™ Folded Flyers and Mini Bake Shop craft activities
3:30 p.m. – Magic show!

// Indigo $150 Gift Card Giveaway \\

To celebrate the grand opening of Indigo Kitchener on Saturday, August 25th, I’m giving away a $150 Indigo Gift Card! Yes, that’s right $150… which sure equals a lot of books, magazine, candles, tech, board game, or whatever else your heart might desire! Good luck!

Indigo Kitchener Grand Opening Giveaway

Indigo $150 Gift Card Giveaway

Disclosure: I’ve partnered with Indigo Books & Music Inc. for this blog post. Indigo provided me with compensation as well as a gift card to give away. All opinions are my own.

Fine Print:

* Valid August 25, 2018 in-store at Indigo Kitchener (excluding kiosk orders) with $30 purchase or more in single transaction of eligible in-stock products, before taxes and after applicable discounts and plum points redemptions, using a valid plum rewards membership. Excludes ebooks, electronics and related accessories, American Girl® services, LEGO® Mindstorms, irewards memberships, gift cards, Love of Reading products and donations, and shipping costs. 10x points calculation is based on the standard earning of 5 base points per $1 spent before taxes. Not valid on previous purchases or in conjunction with other plum offers. Please allow up to 1-2 weeks for bonus points to be applied to your account.!ndigo and Plum are registered trademarks of Indigo Books & Music Inc.

** At participating Indigo location.  Children under the age of 16 must be accompanied by an adult. Event materials may be limited and events are subject to cancellation or change without notice.

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  1. to pick a favourite book is like picking a favourite child!! The Home for Unwanted Girls is a very good book to read 😀
    but, I love ALL the books !!

  2. Love love Chapters Indigo. Easily one of my fave stores to shop in hands down! So excited for this Kitchener location as it’s close to home 🙂

  3. I finally treated myself to Orlando Soria’s Get It Together! from Indigo and WHY DIDN’T I BUY IT EARLIER?! It’s only one of my favourite decor books EVER and Orlando is HILARIOUS! (And you don’t often get humour in a design book.) Have you read it?

  4. Love this place! I can’t pick a favorite but the kids section is AMAZING! Also love the “Yum and Yummer” cook book and I am intrigued by “The Woman In Cabin 10” sounds like it’s right up my alley!

  5. So glad it’s finally opening – I may have gone over a few weeks ago assuming they were open because their signs were all up and the Starbucks patio was busy! My girl and I will be spending lots of time in the kids section – for a favourite off the website I’d say Hana Zuki.

  6. So excited for this location!! Right now I’m all about the kid’s books, trying to put together the perfect gift package as a soon-to-be aunt. My favourite so far is ABC Baby Signs! I loved learning ASL as a kid 🙂

  7. Ooh picking a favourite book is hard! I’d have to say the pout pout fish as I love reading it with my daughter

  8. Ohh what a treat! Returning to work after mat leave my desk would be allllll Kate spade!!!! Fingers crossed

  9. I just recently finished Beartown and it’s soooooo good! My new favorite! I’ve already pre-ordered the sequel from Indigo online.

  10. My favourite book is definitely a cookbook – it’s hard to choose between Ina Garten’s books, Sprouted Kitchen, and Oh She Glows!

  11. So excited! I can’t wait to get the new Kate Morten book this fall! Her novel The Forgotten Garden is one of my favourites.

  12. Gorgeous photos of what looks like a stunning new Indigo! I can’t wait to go check it out in person and pick up a few goodies….there is always something I want from Indigo, whether it’s a book or a home item! Thanks for this great contest!

  13. Also, my favourite book from the Indigo website? Currently….is Orlando Soria’s Get It Together! He has translated his hilarious Instagram account into an equally hilarious design book. Love him and the book so much!

  14. I picked up the new Yum & Yummer book a couple of weeks ago! There were so many great choices that I can’t wait for an excuse to hang out in the new indigo space and check them out. Don’t even get me started on the home decor and stationary!!!!

  15. I LOVE LOVE LOVE all things Indigo! I recently became an auntie and put together the most beautiful basket with all toys, books, and newborn essentials from the Gateway location, it was perfect! My favourite book that I gifted my nephew is “Goodnight, Goodnight Construction Site” – can’t wait to see the new location!

  16. Us Against You is on my reading list! I love your post, Indigo Chapters is so much more than a book store! 🙂

  17. Chapters is my favourite store. I was a little worried they were messing with a good thing but the photos in your blog look amazing! I can’t wait to check it out!

  18. Wow – this store looks beautiful! Cannot wait to check it out. My favourite book(s) are the Harry Potter series as I remain obsessed with them even as an adult!

  19. This is a beautiful store! I was so inspired by all the books and products, displays and fabulous people!